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Bruce Jones has spent much of his career designing underwater toys for the rich and famous. The 50-year-old president of U.S. Submarines is best known for building ultraluxe custom subs, $80-million vessels that feature private staterooms, paneled interiors made from exotic hardwoods, plush carpeting, and enough onboard oxygen to keep you and 10 friends breathing easy for three weeks of cruising at depths of nearly 1,000 feet. Now Jones is redirecting his expertise in undersea opulence toward the hotel industry. His plan: to open the Poseidon Mystery Island, the world’s first major resort at the bottom of the ocean, by September 2008.
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