When Park Ji-hee started looking for a husband, she was worried that her very ordinary background – her father is a government official and she is a junior high school teacher – would interfere with her plans to marry rich. So the 29-year-old bought designer dresses and had her hair done before every date. Her father even leased a BMW so she could make a better impression when she arrived at restaurants. She thought she had struck the jackpot when she met a man of the same age who owned a profitable media company, and started hearing wedding bells. But Ji-hee’s mother did some snooping and discovered the company was actually a struggling back-office operation. Like her daughter, this potential son-in-law was displaying aspirations rather than reality. That was the end of the “romance”. . . . . . . . Continued

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