Big sky country . . .

Violating the 'zone' of $ gazillion TV campaign ads: Home-produced Internet attack ads from citizen war rooms . . .

With presidential campaigns now poised to spend hundreds of millions of dollars in advertising that will blanket television before November 2008, this seemingly home-produced video — created with software and a laptop, and likely without the benefit of a team of expensive political consultants — opens a new window . . . . "The ad is proof that "anybody can do powerful emotional ads ... and the campaigns are no longer in control . . . . It will no longer be a top-down candidate message; that's a 20th century broadcast model." . . . .
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